ProjectsEngaging. Innovative. Seamless
In 2017 Sport Projects were appointed event management supplier for the Cadel Evans Great Ocean Road Race. This is an incredible opportunity – a large scale, high-profile public road event requiring some complex logistical planning and careful stakeholder management – right in our sweet spot.
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The Union Cycliste Internationale (UCI)
Herald Sun-Transurban Run for the Kids
Sport Projects have been responsible as event manager for the organisation of the Herald Sun-Transurban Run for the Kids since 2016. Now in its fourth year organising one of Melbourne’s largest annual fun runs, we are proud to have the opportunity to coordinate and deliver such an iconic Melbourne event on behalf of its client, News Limited. This event has developed cult status as up to 30,000 people run and walk Melbourne’s CBD around Easter time each year and raise much needed funds for the Good Friday Appeal, benefiting the Royal Children’s’ Hospital. Our responsibility extends across all aspects of the project including runner services, event design and development, course management, traffic management, sponsor activations, supplier procurement, event control and communication, emergency management, volunteer recruitment and management. A core team is assembled to manage the planning phase and then 45 skilled event managers and coordinators are deployed across the event. With our assistance the event has run smoothly, with feedback from participants and key stakeholders overwhelmingly positive.
Cadel Evans Great Ocean Road Race
In 2017 Sport Projects were appointed event management supplier for the Cadel Evans Great Ocean Road Race. This was an incredible opportunity – a large scale, high-profile public road event requiring some complex logistical planning and careful stakeholder management – right in our sweet spot.
Running across four days this event is a ‘festival of cycling’ encompassing one day of cycling in Melbourne and three days in Geelong. As an internationally recognised cycling event featuring a UCI World Tour men’s race and UCI 1.1 women’s race it attracts some of the best cycling talent in the world. In addition to the elite racing there is also a ‘People’s Ride’ drawing up to 4,000 amateur cyclists, across a wide range of ages and abilities and a Family Ride.
Over the last two years we have delivered an excellent spectator and participant experience. From the Belgian kermesse style racing on the iconic Formula One circuit at Albert Park, two days of action-packed ‘classics’ racing across the Geelong and Surf Coast regions through to the People’s Ride, this event saw all cyclists, novice to elite, sharing the roads in a celebration of cycling.
Australian Adventure Festival
East Gippsland Marketing (EGMI) approached Sport Projects in early 2016, seeking an event manager to develop, plan and deliver the Australian Adventure Festival for 2016. With the event due to take place a second time, EGMI was keen to continue to grow the event’s profile in a busy sport participation calendar, focused on achieving economic and tourism imperatives. Critical to this was to seek to develop the event so that it could establish a more sustainable model, a smarter, more cost-effective delivery and a focus on educating and empowering local personnel to take on parts of the event delivery. Recognising the client’s needs, we approached the task with honesty and transparency, finalising a scope of work and a budget and then making a series of recommendations. These included reducing the event footprint, removing schedule conflicts, shifting event venues and reducing the event time staffing, relying on the training and deployment of volunteer based teams and groups. In 2017 Sport Projects helped transition the management of the event to a local organising committee.
Olivia Newton-John Cancer Centre Wellness Walk and Research Run
Sport Projects have been involved with the Olivia Newton John Wellness walk since 2016, this year we are proud to have extended this involvement, taking on entire event management. Over the past two years we have assisted Austin Health in broadening the reach of their wellness walk with the addition of a fun run component. Looking to exploit a newly formed partnership with Latrobe University, the course was moved from the busy streets of Ivanhoe to the beautiful, quiet internal roads of the university’s Melbourne campus in Bundoora. To ensure a smooth and successful course transition we provided course design, development and management, including staffing and the contracting and supervision of a traffic management supplier.
The result was an immensely enjoyable event, positive feedback on the new and unique courses and hundreds of new entrants and fundraisers entering the event.
In 2018 we used the experience, knowledge and strong relationships developed over the past two years to deliver a smooth, seamless, and fun event, extending to stage management across the day and the creation of an engaging event village experience. A special day for a special cause.
Six Day Series
The Six Day Series is track cycling with a twist. It has been electrifying crowds throughout Europe and now it is Australia’s turn. In 2019 Melbourne and Brisbane will host ‘Six-Day’ events and Sport Projects will manage them both, working closely with Madison Sports Group, based in London. We are excited to be involved in such an innovative, fun and hugely popular event, that will contribute so much to the event landscape and the Melbourne and Brisbane cycling communities.
“Beers, Bikes and Beats” is a great fit with the Australian event and cycling scene and will revolutionalise the delivery of track cycling in Australia
The lights get turned down and the music turned up, as Six Day Cycling combines the very best in track cycling with an incredible party atmosphere.