Who We Are

Experienced. Friendly. Focused

About

Sport Projects provide sport and event project management and consultancy with the needs of our clients shaping everything we do. Founded in 2015 by Steve Peterson, Sport Projects quickly established itself within the industry, responsible for high profile events such as the Herald Sun-Citylink Run for the Kids, the Australian Adventure Festival and the Cadel Evans Great Ocean Road Race – Race Melbourne. Our experienced team, headed by Steve Peterson, provide consultancy and an event specialist service through to full scale planning, preparation and management of large events. By listening to our clients, understanding the event and building flexibility into each project we ensure a seamless event experience. We apply project management methodology to every event to ensure every detail is meticulously planned and every challenge anticipated. We recognise a successful project is based on people, that’s why we champion communication across all aspects of the project, ensuring every stakeholder feels fully engaged on the journey. We are people focused and we are precise. That’s why our events work for everyone, from the client, our staff and the broader project team through to the end participant.
Thank you Sport Projects for delivering a top notch event in our beautiful region. You approached all aspects of the event in a professional and measured way, demonstrating your expertise in the field. Karly McCaskill

East Gippsland Marketing Inc.

Having Sport Projects set up the logistics and event management this year has meant that we were able to spend a lot more time raising funds with the WWRR community. When we look at the increase in the number of participants, sponsorship and donations this year it has been time very well spent.

Lauren Stewart

Austin Health/Olivia Newton John Cancer Wellness and Research Centre.

STEVE PETERSON

STEVE PETERSON

FOUNDER AND MANAGING DIRECTOR

With over fifteen years’ experience in sport management, Steve is one of Australia’s leading sport event organisers. Steve has been responsible for a number of large scale events including the 2010 UCI Road World Championships, the London 2012 Olympic Games Road Cycling, Amy’s Gran Fondo, The Cadel Evans Great Ocean Road Race and, more recently, the Herald Sun-Citylink Run for the Kids and Race Melbourne. Steve also consults to the UCI, cycling’s world governing body, who rely on his technical and organisational expertise. In his role, he has led the technical delivery of the Rio 2016 Olympic Games road cycling and now the Tokyo 2020 Olympic road cycling, as technical delegate. Steve has also recently been named as the UCI’s Continental Adviser to Asia and Oceania. With his extensive experience, Steve is one of the most knowledgeable and sought after sport event managers in Australia. Steve’s expertise and a broad network of contacts form the foundation of Sport Projects. It is a company built to deliver quality outcomes through meticulous planning, strong stakeholder relationships, and a seamless event experience. Steve believes that events are all about people, from the client, his staff and to the event participant and it is this philosophy that drives Sport Projects. When he’s not working, he runs and rides a bit (when the sun is out), plays football and enjoys time with his two boys.

Anna Vandierendonck

Anna Vandierendonck

PROJECT MANAGER

Originally from Wevelgem, Belgium, the centre of the bike racing universe, Anna moved to Australia and began her career working for Outward Bound Australia as an adventure guide. After 3 years guiding groups of all ages on expeditions of up to 4 weeks in remote regions of Eastern Australia, Anna was elevated to a coordination and management role. After five years with Outward Bound, Anna joined Soldier On, a young, not-for-profit start-up focused on supporting veterans affected by their service. Anna devised the activities strategy for the organisation and then managed its implementation nationally, as the National Activities Manager. With significant growth, the organisation outgrew Canberra, with Anna then relocating to Sydney to open the NSW branch. Anna was responsible for events and activities across Australia and the world, including volunteer programs in Timor-Leste and cycling trips in Italy and France. Since joining Sport Projects in 2016, Anna has quickly established herself as a key member of the team, Project Manager on events including Race Melbourne and Run for the Kids. As well as driving the project management process, Anna oversees sport presentation, entertainment, workforce and athlete services within her portfolio. Anna is a keen trail runner and passionate about active and healthy lifestyles, travel and loves the outdoors!

Jordan Thirlwell

Jordan Thirlwell

OPERATIONS MANAGER

After graduating from the University of Ballarat with a degree in Sports Management/Business in 2013, Jordan has applied his passion for sport into coordinating some of Australia’s largest and most iconic mass participation cycling and running events. With a strong background in site coordination, supplier procurement and stakeholder management, Jordan has been able to create engaging, safe and high-quality start/finish and feature venues for events across the nation. His work before joining Sport Projects has included the RACV Great Victorian Bike Ride, Peaks Challenge and Tour de Depot charity ride series. Jordan’s experience stretches beyond event day activities with skills in event planning and operations, warehousing logistics, equipment purchasing, and maintenance as well as volunteer coordination and engagement. Since joining Sport Projects with great excitement in 2016 he has been instrumental in leading the supplier procurement process and has applied his meticulous approach to the development of highly effective site and venue operations plans across Race Melbourne and Run for the Kids. He prides himself on his friendly, solution focused approach and is a great motivator and leader of our operational teams. When not at work, he is a keen ice hockey player and fan, avid fun runner and enjoys time with friends and family back in his original stomping ground in Geelong.

Penny Matkin-Hussey

Penny Matkin-Hussey

PROJECT ADVISER

Originally from the UK, Penny has worked in the major sporting events industry for over 12 years. Whilst in the UK, Penny worked with Sky, British Cycling and Team Sky, project managing the activation of the partnership, in particular the mass participation Sky Ride events across the country. This included Sky Ride London featuring over 80,000 cyclists. Her work has also included the Royal Parks Foundation Half Marathon, Sport Relief Mile along the Mall, the London 2012 Olympic Road Events including the Road Race, Time Trial and Marathon, and extensive work with Nike activating their marketing strategies. Moving to Australia in 2014 Penny joined Cycling Australia and held the position of Event Director on the Cadel Evans Great Ocean Road Race, working with Visit Victoria to take the race from inception to WorldTour status in three years. Penny has joined Sport Projects as Project Adviser, bringing a wealth of experience, skills and knowledge, not only in cycling but other major sporting events and brands.

Paul Walker

Paul Walker

OPERATIONS MANAGER

With over 10 years in sport management, Paul has worked on a host of international events, including the Vancouver 2010 Winter and London 2012 Summer Olympic Games, including road events and the 2015 Cricket World Cup where he specialised in traffic and transport management. In the cycling industry, Paul has also played key lead roles on some of Australia’s most complex and diverse events, managing their route operations. The Around the Bay, Peaks Challenge, Ride the Night, Newcrest Orange Challenge and Tour of Tasmania have all benefited from his leadership. His work across these events had him developing and implementing routes, managing stakeholder relationships and risk analysis & management. His passion for cycling extends outside the office, riding the bike plenty.  With five bikes, he has to.  You’ll regularly see him on Beach Rd, racing crits and road races.  He also likes getting dirty on his CX bike, even racing it a little during the colder months.

Adam Renn

Adam Renn

Senior Project Manager

With over ten years’ experience in the sport events industry Adam is a valuable addition to the team. Adam started his career in sports events as Senior Event Coordinator with the Bicycle Network helping to organise the Great Victorian Bike Ride, Great Escapade, 3 Peaks Challenge and Around the Bay in a Day. After five years as an integral part of the Bicycle network team, Adam moved on working as a project manager on the 2013 Jayco Herald Sun Tour and the event manager for the 2014 tour. He then became deeply involved with the Iron Man events working as the Event Director responsible for the overall strategy, planning and delivery of a portfolio of events within NSW and VIC. This included IRONMAN Australia, IRONMAN 70.3 Port Macqurie, IRONMAN 70.3 Ballarat and IRONMAN 70.3 Geelong. In 2016 Adam joined the Latrobe events team where he worked as Project Manager delivering of a range of events across the University including events from the Office of the Vice-Chancellor, Graduation and Prize Ceremonies, internal and external events. When not working, Adam enjoys travelling, getting outdoors and spending time with his family!  As an avid sports fan, be it spectating, coaching or participating, Adam enjoys basketball, cycling, football and more!

Tayla Pallas

Tayla Pallas

Project Coordinator

Tayla graduated from Deakin University in 2016 and has been working in a range of roles at Netball Victoria for three years. During her time at Netball Victoria Tayla coordinated the ‘Australia Post One Netball’ program across Victoria and Tasmania and worked as the Inclusion coordinator within the Participation and Product development department. These roles focused on supporting diversity within the netball community by coordinating and implementing strategies, programs and networks that increase netball participation, engagement and membership throughout Victoria among non-traditional priority groups. Tayla’s success in working with volunteers across a range of programs and managing a variety of stakeholders make her a great fit for the Sport Projects team. If she is not attending a sports events, she can be found eating out, socialising with friends and family or lounging around the Mornington Peninsula’s amazing beaches.

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