Who We Are
Sport Projects provide sport and event project management and consultancy with the needs of our clients shaping everything we do. Founded in 2015 by Steve Peterson, Sport Projects quickly established itself within the industry, and has been responsible for high profile events such as the Herald Sun-Citylink Run for the Kids, the Cadel Evans Great Ocean Road Race, the UCI Track Cycling World Cup, and the Six Day Cycling Series. Our experienced team, headed by Steve Peterson, provide consultancy and an event specialist service through to full scale planning, preparation and management of large events. By listening to our clients, understanding the event and building flexibility into each project we ensure a seamless event experience. We apply project management methodology to every event to ensure every detail is meticulously planned and every challenge anticipated. We recognise a successful project is based on people, that’s why we champion communication across all aspects of the project, ensuring every stakeholder feels fully engaged on the journey. We are people focused and we are precise. That’s why our events work for everyone, from the client, our staff and the broader project team through to the end participant.
Having Sport Projects set up the logistics and event management this year has meant that we were able to spend a lot more time raising funds with the WWRR community. When we look at the increase in the number of participants, sponsorship and donations this year it has been time very well spent.
FOUNDER AND MANAGING DIRECTOR
With over fifteen years’ experience in sport management, Steve is one of Australia’s leading sport event organisers. Steve has been responsible for a number of large scale events including the 2010 UCI Road World Championships, the London 2012 Olympic Games Road Cycling, Amy’s Gran Fondo, The Cadel Evans Great Ocean Road Race and, more recently, the Herald Sun-Citylink Run for the Kids and Race Melbourne. Steve also consults to the UCI, cycling’s world governing body, who rely on his technical and organisational expertise. In his role, he has led the technical delivery of the Rio 2016 Olympic Games road cycling and now the Tokyo 2020 Olympic road cycling, as technical delegate. Steve is also the UCI’s Oceania advisor.
With his extensive experience, Steve is one of the most knowledgeable and sought after sport event managers in Australia. Steve’s expertise and a broad network of contacts form the foundation of Sport Projects. It is a company built to deliver quality outcomes through meticulous planning, strong stakeholder relationships, and a seamless event experience. Steve believes that events are all about people, from the client, his staff and to the event participant and it is this philosophy that drives Sport Projects. When he’s not working, he runs and rides a bit (when the sun is out), plays football and enjoys time with his two boys.
SENIOR PROJECT MANAGER
Originally from Wevelgem, Belgium, the centre of the bike racing universe, Anna moved to Australia and began her career working for Outward Bound Australia as an adventure guide. After 3 years guiding groups of all ages on expeditions of up to 4 weeks in remote regions of Eastern Australia, Anna was elevated to a coordination and management role. After five years with Outward Bound, Anna joined Soldier On, a young, not-for-profit start-up focused on supporting veterans affected by their service. Anna devised the activities strategy for the organisation and then managed its implementation nationally, as the National Activities Manager. With significant growth, the organisation outgrew Canberra, with Anna then relocating to Sydney to open the NSW branch. Anna was responsible for events and activities across Australia and the world, including volunteer programs in Timor-Leste and cycling trips in Italy and France.
Since joining Sport Projects in 2016, Anna has quickly established herself as a key member of the team as Project Manager on events including J.P. Morgan Corporate Challenge Sydney and Run for the Kids. As well as driving the project management process, Anna oversees workforce within her portfolio. Anna is a keen trail runner and passionate about active and healthy lifestyles, travel and loves the outdoors!
After graduating from the University of Ballarat with a degree in Sports Management/Business in 2013, Jordan has applied his passion for sport into coordinating some of Australia’s largest and most iconic mass participation cycling and running events. With a strong background in site coordination, supplier procurement and stakeholder management, Jordan has been able to create engaging, safe and high-quality start/finish and feature venues for events across the nation. His work before joining Sport Projects has included the RACV Great Victorian Bike Ride, Peaks Challenge and Tour de Depot charity ride series. Jordan’s experience stretches beyond event day activities with skills in event planning and operations, warehousing logistics, equipment purchasing, and maintenance as well as volunteer coordination and engagement.
Since joining Sport Projects with great excitement in 2016 he has been instrumental in leading the supplier procurement process and has applied his meticulous approach to the development of highly effective site and venue operations plans across Race Melbourne and Run for the Kids. He prides himself on his friendly, solution focused approach and is a great motivator and leader of our operational teams. When not at work, he is a keen ice hockey player and fan, avid fun runner and enjoys time with friends and family back in his original stomping ground in Geelong.
Originally from the UK, Penny has worked in the major sporting events industry for over 18 years. Whilst in the UK, Penny worked with Sky, British Cycling and Team Sky, project managing the activation of the partnership, in particular the mass participation Sky Ride events across the country. This included Sky Ride London featuring over 80,000 cyclists. Her work has also included the Royal Parks Foundation Half Marathon, Sport Relief Mile along the Mall, the London 2012 Olympic Road Events including the Road Race, Time Trial and Marathon, and extensive work with Nike activating their marketing strategies.
Moving to Australia in 2014 Penny joined Cycling Australia and held the position of Event Director on the Cadel Evans Great Ocean Road Race, working with Visit Victoria to take the race from inception to WorldTour status in three years. Penny has joined Sport Projects as Project Adviser, bringing a wealth of experience, skills and knowledge, not only in cycling but other major sporting events and brands.
SENIOR MANAGER: COURSE OPERATION
With over 10 years in sport management, Paul has worked on a host of international events, including the Vancouver 2010 Winter and London 2012 Summer Olympic Games, including road events and the 2015 Cricket World Cup where he specialised in traffic and transport management. In the cycling industry, Paul has also played key lead roles on some of Australia’s most complex and diverse events, managing their route operations. The Around the Bay, Peaks Challenge, Ride the Night, Newcrest Orange Challenge and Tour of Tasmania have all benefited from his leadership. His work across these events had him developing and implementing routes, managing stakeholder relationships and risk analysis & management.
His passion for cycling extends outside the office, riding the bike plenty. With five bikes, he has to. You’ll regularly see him on Beach Rd, racing crits and road races. He also likes getting dirty on his CX bike, even racing it a little during the colder months.
MANAGER: SPORT AND COURSE OPERATIONS
Originally from The Netherlands, Carlijn has always had a keen interest in exercise and sport, which led to her obtaining a Master’s degree in Human Movement Sciences, specialising in Sport Psychology. Growing up in Holland meant that she spend a lot of time riding her bicycle around as mode of transport.
After moving to Australia, it was no surprise that she took on a position at Bicycle NSW to pass on her passion for riding a bike from A to B and promoting cycling as part of an active lifestyle. As an Event Director at Bicycle NSW she managed the women’s only bicycle ride Gear Up Girl and NSW’s largest recreational bicycle event the Spring Cycle. Her skills extend from operational planning to stakeholder management and traffic management.
Her positive attitude and passion have been a key contributor to the success of the events in NSW and she is now bringing this to Victoria for the Cadel Evans Great Ocean Road Race and various other events. Even outside the office Carlijn loves organising events for her friends and is known for her weekend rides that take in epic views and her ‘Beers & Bikes’ events that explore breweries around the city.
SENIOR MANAGER: VENUE OPERATIONS
JT, as he’s known to many in the industry, has spent the last 13 years working in events, hospitality and brand management. He began his events career at the Brisbane Convention & Exhibition Centre while studying a double diploma in event and hospitality management. He worked with Novotel and Hilton Hotels before entering the world of corporate events at Metcash IGA, where he was responsible for major conferences and trade shows.
Following a move to Melbourne in 2016, he managed science and biomedical conferences before embracing the event contractor life. The last two years have seen JT work on the Royal Melbourne Show as Site Manager and Beyond the Valley as Head of Staffing, among other engagements. From qualifying as a cook to spending six years in security and two years as a Brand Manager, JT seeks opportunities that allow him to understand the varied perspectives of event stakeholders. His number one priority in his work is ensuring safety is top of mind for all, and he enjoys working with teams to achieve the best outcome for all.
When he’s not onsite, you’ll find JT enjoying a double espresso and a book at one of his many local coffee haunts.
SENIOR PROJECT MANAGER
Mark moved to Melbourne in 2009 with a dream to work on Australia’s biggest bike rides. In the past ten years he has surpassed his original goal having not only run the largest mass participation ride in Australia but also overseeing the largest mountain bike race in the world as Event Director of the UCI Mountain Bike World Championships in Cairns in 2017. While overseeing MTB World Championships was by far a career highlight, Mark has also spent time as the Event Director for the Cycling Australia Nationals Road Championships and has been an integral part of the Cadel Evans Great Ocean Road race planning team since its first year in 2015.He has spent the last half a decade developing a strong technical expertise in the sport of road racing working on some of the country’s highest calibre road races including the Herald Sun Tour, Tour of Tasmania, Tour of Gippsland and the Bay Cycling Classic.
As is probably evidenced in his work history Mark likes bikes. He has lived his life on a bicycle as a form of transport, recreation and sport. Most noticeably, he has an endless passion for mountain biking that sees him packing up the camper and traveling the country in search of the perfect flowing trail whenever he can.
Kristy only just recently discovered her passion for events. Quitting a full time administration job to pursue something different she enrolled in the Diploma of Event Management at Swinburne University of Technology. Kristy ended up loving the course so after graduating last year, she’s been working on gaining experience through a range of volunteer and casual event roles. Kristy had the pleasure of working at the Australian Grand Prix, Melbourne Food and Wine Festival and Melbourne Fashion Week giving her behind the scenes access. Kristy’s first short term position in the industry was at Event Workforce Group as their Staffing Coordinator. In her spare time Kristy loves to travel, snowboard, spend time outdoors at the beach really anything that involves spending time with her family and friends.