Engaging. Innovative. Seamless
Sport Projects consult to the UCI, the governing body for cycling, with MD Steve Peterson, providing specialist technical advice on the organisation of international road cycling. This advice covers all aspects of road cycling organisation, including course design, risk management, traffic management, training and briefing material, project management, race convoy management, athlete services, workforce planning and sport and technical regulations.
As the Technical Delegate for the Olympic Road Cycling, Steve lead on the technical delivery of Rio’s road cycling competition. He is now working closely with Tokyo 2020’s organising team as they shape their plans for the road cycling competition. Steve also provides special project support, acting as a Technical delegate and assessor for World Championship site visits and UCI calendar event assessments. Steve’s expertise has further been recognised with his appointment as Continental Adviser to Asia and Oceania.
Herald Sun-Citylink Run for the Kids
Sport Projects have been responsible as event manager for the organisation of the Herald Sun-Citylink Run for the Kids since 2016. Now in its third year organising one of Melbourne’s largest annual fun runs, we are proud to have the opportunity to coordinate and deliver such an iconic Melbourne event on behalf of its client, News Limited.
The event, now in its 13th year, has developed cult status as up to 30,000 people run and walk Melbourne’s CBD around Easter time each year and raise much needed funds for the Good Friday Appeal, benefitting the Royal Children’s’ Hospital.
Our responsibility extends across all aspects of the project including runner services, event design and development, course management, traffic management, sponsor activations, supplier procurement, event control and communication, emergency management, volunteer recruitment and management. A core team is assembled to manage the planning phase and then 45 skilled event managers and coordinators are deployed across the event.
With our assistance the event has run smoothly, with feedback from participants and key stakeholders overwhelmingly positive.
Cadel Evans Great Ocean Road Race – Towards Zero Race Melbourne
As late as November 2016, Sport Projects were contracted to organise the inaugural Race Melbourne on behalf of Cycling Australia and Visit Victoria. Race Melbourne has been introduced as a UCI internationally classified criterium event as a lead in to the Cadel Evans Great Ocean Road Race, now UCI World Tour for men. This high-profile event, featuring all of the same men’s and women’s teams as the CEGORR, then attracted TAC as a naming rights partner, attaching their road safety tagline Towards Zero, to the brand.
In a project lifecycle spanning just eight short weeks, the Sport Projects team took a concept, conceived by Visit Victoria, through into scoping, then through development, planning and event delivery phases. Applying their own project management methodology, only fast tracked and with little room for misstep, they were able to get the buy in of key stakeholders, develop and progress the operational planning and then assemble a motivated, helpful team of staff, volunteers and suppliers to deliver what was a truly memorable experience. The feedback from athletes was exceptional which was identified as a critical KPI given the concept was being newly introduced to a busy event week for the teams. Sport Projects relied on the expertise of its people, took a flexible, accommodating approach and made the somewhat possible, more than possible.
Australian Adventure Festival
East Gippsland Marketing (EGMI) approached Sport Projects in early 2016, seeking an event manager to develop, plan and deliver the Australian Adventure Festival for 2016. With the event due to take place a second time, EGMI was keen to continue to grow the event’s profile in a busy sport participation calendar, focused on achieving economic and tourism imperatives. Critical to this was to seek to develop the event so that it could establish a more sustainable model, a smarter, more cost-effective delivery and a focus on educating and empowering local personnel to take on parts of the event delivery.
Recognising the client’s needs, we approached the task with honesty and transparency, finalising a scope of work and a budget and then making a series of recommendations. These included reducing the event footprint, removing schedule conflicts, shifting event venues and reducing the event time staffing, relying on the training and deployment of volunteer based teams and groups. The event is once again scheduled to take place in 2017 and with the help of Sport Projects has transitioned into the hands of a local organising committee.
Olivia Newton-John Cancer Centre Wellness Walk and Research Run
Austin Health approached Sport Projects in 2016 for help in broadening the reach of their wellness walk with the addition of a fun run component. Looking to exploit a newly formed partnership with Latrobe University, the course was moved from the busy streets of Ivanhoe to the beautiful, quiet internal roads of the university’s Melbourne campus in Bundoora. To ensure a smooth and successful course transition we provided course design, development and management, including staffing and the contracting and supervision of a traffic management supplier.
The end result was an immensely enjoyable event, positive feedback on the new and unique courses and hundreds of new entrants and fundraisers entering the event. Sport Projects have been contracted again in 2017 to ensure the successful trend continues.